How to Create Unique Blog Ideas: 5 Tips for Coming Up With Creative Blog Topics
One of the biggest struggles for bloggers who are pushing for growth is the ability to publish unique content. With millions of other blogs out there it can seem at times that every worthwhile topic has already been sufficiently covered.
Quality, original content is one of the biggest factors in blogging success. Take a look at the blogs you read on a daily basis. You may choose to read them because you like the articles they offer that you can find on other blogs.
Of course, not all posts you publish should be authentic. However, you do need to separate yourself from other bloggers in order to attract and keep readers.
Section 1: The Importance of Unique Blog Topics
When it comes to generating unique blog topics for your blog, the first step is to think about what you do and where your blog stands in the market. This way you can plan for your blog’s future.
There are five key questions you need to answer in order to come up with blog topics:
Who is your target audience? What are your top products and services? What is your competition like? How do you differentiate from them?
Getting an accurate picture of your target audience is key to generating unique blog topics that will appeal to them.
It’s always best to find out who your target audience is before you start to come up with ideas.
For example, if you have a blog on SEO, you’ll need to know a lot about SEO.
Finding a Topic
The first step in finding a topic that is fresh and appealing is to conduct an honest assessment of the topics you cover. Do you offer depth on a topic that other bloggers don’t? Is your content overly generic and boring?
If you do have a wide variety of articles on your site, your main content will likely be of a more informative nature.
In order to write new posts that can stand out from the crowd, you will need to think outside the box. In order to accomplish this, you need to come up with a compelling theme that fits the industry, your brand, your audience, and your niche.
Once you have come up with a clear theme, you can create relevant, unique content that will help build your brand, grab readers’ attention, and help grow your reader base.
5 Tips for Coming Up with Creative Blog Topics
Below are five tips to help you brainstorm interesting and unique topics for your blog.
Brainstorm related words and phrases
The first thing you need to do is brainstorm terms and phrases related to your niche. Once you have done that you need to do a little research to find actual statistics, studies, anecdotes, or any other type of content that tells the world what your niche is all about.
You will also want to research different companies or even politicians that are in your niche. You may get surprised by what you find.
More on this in our How to Write a blog.
Create multiple blog posts on the same topic
When it comes to writing about a particular topic, you want to do a bit of research to make sure that you get it right. Start by creating a multiple blog post template.
Brainstorm
When it comes to generating new ideas for blog posts, a popular method is to simply brainstorm. This can be a difficult task for people who are just starting out, but it’s a skill that is a must-have for anyone who wants to be able to come up with unique topics to write about.
Use Google Alerts
Not only can you use Google Alerts to find topics of interest that you may not have already come across, but it is also a great way to search for topics that you haven’t yet been introduced to. One tip I have for using Google Alerts is to set them up so that you receive alerts for a certain number of topics. For example, I set mine up so that I receive one alert for every article I publish.
Write Down Everything You Know About the Topic
The key to coming up with a completely unique and engaging topic for your blog is to take the time to really understand the topic in question. The problem is that most people will only consider their topic of interest and use that as the primary motivation for writing.
Be curious about other perspectives on the topic, be open to learning new things about it and not just the things you agree with. Consider whether a different opinion has been provided by another source.
What makes a subject interesting to someone isn’t only its subject, but the process by which you discover the subject.
Use Analytical Mindset
Analyzing your subject before writing gives you more confidence when writing about it. Analyzing gives you the ability to go back and rewrite or edit the subject when necessary.
Think Outside the Box
While you don’t need to create completely new content, you do need to look at new ways to think outside the box. The key here is to come up with a different way to present your message.
What if you could educate your audience in a different way or create a new format for your blog content?
Try implementing these ideas into your blog. The results may be amazing, and they may even lead you to produce better quality content.
1. The Sampler
Start a series of small, interesting posts. It could be a series of tutorials, a series of technical articles, or a series of short updates.
Put a smaller focus on the topics rather than the longer-form posts. Make sure you include some image posts and content that relates to other posts as well.
Search for Inspiration on Social Media Platforms
In order to reach your goals, you will need to be actively engaged in promoting your own content on a regular.
Sure, it may be tempting to simply wait for people to come to your blog and find what you have to offer. However, this is the lazy blogger’s approach to marketing.
For bloggers who want to climb the ranks, there’s a vast number of different avenues you can take to create unique content that your readers are going to find interesting and helpful.
By using social media sites, you’re able to:
Spread the word of your content.
Earn valuable feedback and tips from your readers.
Find creative ways to make things interesting and unique.
Conclusion
If you’re feeling stuck in a rut, trying to create blog topics that others have already covered, take a look at the items I’ve covered above.
These are ideas that have worked for me. However, the one thing to remember is to try and apply them to other situations.
Remember that it’s not just about creating content, but about delivering it in a way that the user has never seen before.